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Improving marketing strategies to enhance the performance of tree product value chains and smallholder livelihoods

Our research is investigating how adding value through either processing agroforestry tree products, diversifying income sources or better targeting certification interventions can improve the livelihoods of smallholder farmers.

Through capacity building activities, we are working to strengthen the private sector in marketing seeds and seedlings, and enhancing the entrepreneurial skills of partner organizations such as non-governmental organizations and government extension services.

The Naturally African Platform
The Naturally African Platform is a forum that links research, information and policy geared towards promoting opportunities for small-scale African producers. The forum provides leverage for small-scale producers, processors, marketers, exporters and regulators to work together and improve their livelihoods. The platform gives priority to business development through creating new market opportunities, ensuring equitable returns to producers, networking opportunities, and developing international standards.

Curriculum resources
Through the Southeast Asia Network for Agroforestry Education (SEANAFE), a curricular framework and teacher's guide on markets for agroforestry products has been developed. It is based on case studies of market assessments of four products across five countries of Southeast Asia. Read more

Southeast Asian Network for Agroforestry Education SEANAFE 2007 A teacher's guide on markets for agroforestry tree products: curricular framework and case studies. Bogor, Indonesia. World Agroforestry Centre ICRAF SEA Regional Office 117p.